The Watch Co: Redefine Time

In an attempt to emphasize the artistic value of The Watch Co.'s curated brands, the collaboration with The Taable aims to introduce and incorporate art into a commercial product, creating an exchange of experience of pop culture much like the works of pop art figure Andy Warhol.

In redefining time, we intend a take on the simple concept of everyday human activities seen from the perspective of surrealism; an art and literacy movement that explores juxtaposed reality based on imagination free from reason in neither natural or social convention.

Although surrealistic in visual, viewers will still feel engaged to relate to the concept of these everyday activities exploring ones vast imagination.