The Watch Co

About This Project

In an attempt to emphasize the artistic value of the watch co’s curated brands,
the collaboration with the taable aims to introduce and incorporate art into The Watch Co’scommercial products,

creating a reverse experience of pop culture much like the works of pop art figure Andy Warhol.

In redefining time, we intend a take on the simple concept of everyday human activities seen
from the perspective of surrealism; an art and literacy movement that explores juxtaposed reality based on imagination free from reason, and neither natural or social conventions.

Although surrealistic in visual, viewers will still feel engaged to relate to the concept of everyday activities exploring ones vast imagination.